We get a lot of questions about how to sell personal training… How do I get new clients? How should I approach members at the gym? What should I say if they tell me they can’t afford it?
Whether you’re a newly qualified PT, or veteran trainer, it can be the most daunting and confusing aspect of the job. No matter how much we know about fitness training, or how good we are at motivating others, earning a salary is what will enable us to continue doing it. And to earn a salary, knowing how to selling personal training is essential.
Certification courses focus on fitness, nutrition, and programming, but often neglect the business aspect. Many newly qualified PTs tell us they feel totally unprepared for the client acquisition part of the job. They know physiology and training techniques inside-out, but have no idea where to start when it comes to getting clients. It’s no wonder that 90% of personal trainers quit within their first year.
How To Sell Personal Training – Cheat Sheet & Scripts
To make things easier, we put together a cheat sheet on how to sell personal training in 5 simple steps. It outlines:
#1. Identifying Your Ideal Client
#2. Developing Your Key Selling Points
#3. The One Crucial Sales Skill You Should Master First
#4. Networking Tips
#5. How To Approach Objection Handling
Plus we’ve included scripts with the actual phrases we recommend for overcoming objections too. Download both the free cheat sheet and objection handling scripts here: