Get Personal Training Clients

Getting personal training clients is essential for career success. If you want to earn a living coaching people, then you’ll need to learn how to market and sell your services effectively.

Whether you’re just starting out or trying to scale your personal training business, the key to success lies in attracting the right clients – people who value your services and are willing to commit to long-term results. This means positioning yourself effectively in a crowded marketplace, building trust quickly, and offering packages that speak to your clients’ needs.

Learn the exact steps to finding profitable, long-term clients & selling your services.

50+ personal training templates for sales, marketing & coaching.

The personal trainer’s guide to making more money [PDF ebook].

Other Tools To Help You Land Clients

Here are a few of our favorite business tools for personal trainers…

What Makes Clients Say “Yes” to You?

Many personal trainers focus solely on workouts, but clients are looking for more than a six-pack. They’re buying into a transformation, a relationship, and the confidence that you understand their goals. To win more clients, focus on three key things:

Clarity – Make your offer and packages crystal clear (no confusing pricing or vague promises).
Trust – Use social proof like testimonials, before/after photos, or reviews to build credibility fast.
Confidence – Develop a strong, no-pressure sales process that shows you understand their problems better than anyone else.

Learn more about how to sell your personal training services (without feeling awkward or pushy).

Common Mistakes That Stop Trainers From Getting Clients

Even experienced trainers can struggle to fill their calendar. Here are some of the most common pitfalls:

Relying solely on Instagram or word-of-mouth without a proper marketing strategy
Talking too much about themselves and not enough about the client’s goals
Lack of follow-up with leads or missed consultations
Generic offerings that don’t target a specific type of client

The good news? All of these are fixable with the right tools and strategy, like the ones in the sales and marketing toolkit.

More Sales & Marketing Resources

Our website is packed with resources and guides to help you land more personal training clients. Customers are the beating heart of any business, so mastering how to market and sell your services is vital. Here are a few of the most popular articles…

Head to our blog for even more tips and ideas for running a successful personal training business.

FAQs: Getting More Personal Training Clients

How do beginner personal trainers find clients?

Start with your network, offer free trial sessions, and make sure you have a simple, professional-looking web presence. Use referrals, local marketing, and gym floor conversations to get your first few clients in the door.

Do I need a website to get personal training clients?

While not strictly necessary, having a website gives you a huge advantage. It helps build trust, shows professionalism, and gives prospects a place to learn more or book a consultation.

What if I hate selling?

You’re not alone – but selling doesn’t have to feel pushy. When you frame your offer as a solution to someone’s problem, sales feel like coaching. Our sales course shows you exactly how.

Got a question about getting clients that isn’t answered here? Get in touch to ask us directly.