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Tapping into personal training trends can be a fantastic way to accelerate your business growth. They provide you with an actionable way to get ahead of the competition and differentiate yourself from the crowd.
By identifying which trends are taking off, you can tap into them early and ride their wave from the start. But how can you predict what future trends in PT will be?
Luckily you don’t need a crystal ball… The ACSM surveys fitness professionals from around the world and produces a trends report annually. Of the 4000+ people who take the survey, 28% are PTs, so it gives a great indication of personal training trends. Below is a handy infographic on these 2018 fitness trends that summarises the key highlights, along with our suggestions for incorporating them into your business…
Applying Personal Training Trends To Your Business
The first takeaway for us was that personal training itself made #8 on the trends list. This demonstrates its continued importance within the industry and the potential for generating income.
The next thing was just how many of these trends are easy to incorporate into client programs. HIIT, body weight training, strength, functional fitness, and even yoga can all be included within a training session. Certification courses include body weight and strength training within the curriculum, so most PTs will have competency in these areas. You may want to think about different types of equipment you can introduce to focus on them, such as using a TRX for body weight. You could also look into specialist courses that cover HIIT, functional, or yoga to learn the best ways to include these in your programs.
This leads us on to another consistent trend – the importance of educated, certified, and experienced professionals within the industry. Giving incorrect fitness advice to clients poses a huge risk to their health, and exposes you to compensation liability. Therefore it’s in everyone’s interest to maintain up-to-date accreditation and deliver the best possible service to clients.
⇒ Have you noticed any other trends in personal training? We’d love to hear your thoughts, use the get in touch tab on the right to let us know…