Using personal training pricing templates can help you sell more sessions. Presenting your prices in the right way can make your sales pitch more persuasive and help you convert more clients. So, we’ve put together this guide to using pricing templates in your PT business.
Trainer Essentials articles are written by qualified personal trainers with 15+ years of fitness industry experience. We’ve helped thousands of PTs to embark on their careers, level up their coaching, sales, and marketing skills, and grow their own training businesses.
- Benefits
- Types of pricing templates
- What to include
- Downloadable pricing templates
- Tips for creating your own
Benefits of Using Pricing Templates
So, what exactly are pricing templates and why should you care? Well, think of them as your personal training price tags. They spell out all the important details about your services and what they cost.
Pricing templates come in different flavors, like pricing sheets, price lists, or rate sheets. Each serves its own purpose, whether you’re listing out your services and rates for clients to peruse, or detailing the different pricing tiers and package options you offer.
Some of the benefits of using pricing templates in your personal training business include increasing sales, saving time, ensuring consistency, demonstrating professionalism, and aiding communication…
- Increases Sales: Presenting your prices in the right way can make your offer more compelling and help to upsell clients to higher tiers, increasing both conversions and sales revenue.
- Saves Time: Crafting individual pricing quotes for each client can be time-consuming but using templates streamlines this process by providing a ready-made framework to customize.
- Ensures Consistency: Pricing templates ensure that all clients receive consistent information about services and rates, reducing the risk of confusion and proving your trustworthiness.
- Demonstrates Professionalism: A well-designed pricing template enhances the overall professionalism of a personal training business, conveying a polished and organized image to clients.
- Aids Communication: Pricing sheets are powerful communication tools, enabling you to clearly and concisely convey your service options, package offerings, and associated costs.
Types of Personal Training Pricing Templates
Now that we’ve covered the importance of pricing sheets, let’s take a closer look at the different types available…
- Pricing sheets
- Price lists
- Rate sheets
Pricing Sheets
These are like your personal training menu – they list out all your services, along with their corresponding prices. Pricing sheets are great for giving clients a comprehensive overview of what you offer and how much it costs. They’re also handy for quick reference during client consultations or when answering inquiries about your services.
Price Lists
Think of price lists as your one-stop shop for all things pricing-related. They go beyond just listing out your services and prices – they can also include details like package options, payment plans, and any special promotions or discounts you’re offering. Price lists are perfect for clients who want to compare different options and make an informed decision about which package best suits their needs.
Rate Sheets
Rate sheets are all about flexibility. Instead of listing out set prices for specific services, rate sheets typically outline your hourly or session rates, giving clients the freedom to customize their training experience based on their budget and preferences. Rate sheets are ideal for clients who prefer a more tailored approach to pricing and are willing to pay for the convenience and flexibility it offers.
By understanding the different types of pricing templates available, you can choose the one that best fits your business model and the needs of your clients. So, whether you prefer the simplicity of a pricing sheet, the comprehensive details of a price list, or the flexibility of a rate sheet, there’s a pricing template out there that’s perfect for you.
Components of a Pricing Sheet or List
When it comes to crafting a comprehensive pricing template, personal trainers should include several essential elements to ensure clarity and transparency. Here’s a breakdown of the key components that should be included:
- Service Offerings: Start by clearly outlining the services you offer as a personal trainer. This may include one-on-one training sessions, group fitness classes, specialized workshops, or nutritional counseling. Be specific about what each service entails to help clients understand their options.
- Pricing Tiers: Next, organize your pricing into different tiers or levels based on factors such as session duration, frequency of sessions, or level of customization. This allows clients to choose the option that best fits their needs and budget.
- Package Options: Offer clients the convenience of package options by bundling multiple services together at a discounted rate. Whether it’s a starter package for new clients or a premium package with additional perks, providing package options can encourage clients to commit to longer-term training programs.
- Payment Terms: Clearly outline your payment terms, including accepted forms of payment, billing frequency, and any late fees or penalties for missed payments. This helps set expectations upfront and reduces the likelihood of misunderstandings or payment disputes down the line.
- Contact Information: Finally, make it easy for clients to get in touch with you by including your contact information prominently on the pricing template. This may include your phone number, email address, website, and social media profiles. Encourage clients to reach out with any questions or to schedule a consultation.
By including these essential components in your pricing template, you can provide clients with all the information they need to make an informed decision about your services and pricing structure.
Top tip – We don’t recommend including discounts or promotions on your pricing sheets. If you have introductory offers for new clients, referral discounts for existing clients, or seasonal promotions, keep the details on a separate leaflet. This way you can use them as part of your negotiations if needed.
Downloadable Personal Training Pricing Sheets
Here are some templates that you can download and use in your personal training business…
Creating Your Own Pricing Template: Tips and Tricks
Now that you know the ins and outs of pricing templates, it’s time to roll up your sleeves and create your own! But where do you start? Don’t worry, we’ve got you covered with some handy tips and tricks to help you craft a killer pricing template that’s sure to impress your clients.
- Keep It Simple: When it comes to pricing templates, simplicity is key. You want to make sure your pricing is easy to understand and navigate, so clients can quickly find the information they need without getting overwhelmed. Stick to clear, concise language and avoid jargon or complicated terminology.
- Highlight Your Value Proposition: Your pricing template is more than just a list of numbers – it’s an opportunity to showcase the value you provide as a personal trainer. Make sure to highlight what sets you apart from the competition and why clients should choose you over other options. Whether it’s your years of experience, specialized expertise, or unique approach to training, make sure it shines through in your pricing template.
- Offer Package Options: Give clients plenty of choices by offering different package options to suit their needs and budget. Whether it’s a basic package for beginners or a premium package with additional perks and benefits, providing a range of options ensures you can cater to a diverse clientele and maximize your earning potential.
- Be Transparent: Transparency is key when it comes to pricing. Make sure your pricing template clearly outlines all the costs involved, including any additional fees or charges. You want clients to feel confident in their decision to work with you, and being upfront about pricing is a crucial part of building trust and credibility.
- Regularly Update Your Pricing: Finally, don’t forget to regularly update your pricing to reflect any changes in your business or the market. Whether it’s adjusting your rates to account for inflation, adding new services or packages, or offering seasonal promotions, keeping your pricing up-to-date ensures you’re always providing clients with the most accurate information.
By following these tips and tricks, you can create a pricing template that looks professional and effectively communicates the value you provide as a personal trainer.
Pricing templates serve as valuable tools for fostering transparency, setting clear expectations, and ultimately attracting and retaining more clients. So, whether you’re a seasoned trainer or just starting out, take the time to create a pricing template that reflects your unique offerings and values.
