Do you collect personal trainer testimonials from your members or clients? If not, you’re missing out on a powerful tool for promoting and selling your training services. So, if you’re looking for a way to boost your sales and demonstrate your results, here’s how testimonials can help.
In this article – we explain how to write a personal trainer testimonial that drives maximum results.
Why Testimonials Matter
Testimonials and reviews are fundamental to successful marketing. They prove without a doubt that you can help people to achieve the fitness results that they’re looking for. Yet a huge number of personal trainers overlook them as a tool in their sales and marketing efforts.
Testimonials and word of mouth drive an incredible 20-50% of all purchasing decisions.
Yep, personal trainer testimonials contribute to up to half of all purchases! So, if you’re not using them, you’re missing out on a serious number of sales.
How To Write Testimonials
Testimonials come in all sorts of shapes and sizes – quotes, case studies, sound bites, success stories, and even the good old fashioned ‘before and after’ photo. But in order for them to be really effective, they need to include a number of different things…
- Starting situation – what was the client struggling with?
- Trigger – what made them want to change?
- Transformation – what did you get them to do in terms of fitness, nutrition, or mindset?
- Outcome – what were the results?
This simple format can be used for any personal trainer testimonial. Following it will ensure that you create one that’s persuasive and impactful, maximising its results. Having strong testimonials on your website, social channels, or marketing collateral will make it SO much easier to close sales!
Templates, Examples & Resources
It’s a sad fact that 90% of personal trainers leave the industry within their first year. Many struggle to get enough clients to earn a decent wage, and quickly become disillusioned with their dream career.
That’s why we created this comprehensive ebook on How To Sell Personal Training. It’ll teach you how to improve your sales skills, get more clients, and increase your income way above the depressing industry average of $31,250.
Whether you’re a newly qualified PT or veteran trainer, ‘selling’ can be the most daunting and confusing aspect of the job. We break it down into simple, actionable steps, and remove the ‘hard sell’ aspect.
This ebook is 10+ years of fitness sales and marketing knowledge, condensed into 7 chapters. It contains all the info we wish we’d known when first starting out, including;
- Why You ARE Cut Out For Selling (Even If You Think You Aren’t)
- Essential Selling Skills For The Ethical Fitness Pro
- Identifying Your Ideal Client
- Establishing A Client Base
- Networking & How To Approach People In The Gym
- Creating Effective Testimonials
- Closing The Sale & Handling Objections
It also includes practical templates, scripts, and worksheets to help you put what you learn into practice. Download the ebook today and start putting your new sales skills into practice immediately!